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Baby Qah & Poundside Pop
Christinna O
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Blue Cross Blue Sheild Livenation Entertainment
Combs Global
Army
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Disney
Front Office Sports x Autograph
Tom Brady x Autograph: The Future of NFTs with Tom Brady
Promotional creative for FOS's Tom Brady moment, across a high-profile product launch and a marquee podcast feature.
Art Director : Maliq Hairston
3D Designer : Maliq Hairston
Tom Brady x Autograph: The Future of NFTs with Tom Brady
Promotional creative for FOS's Tom Brady moment, across a high-profile product launch and a marquee podcast feature.
Art Director : Maliq Hairston
3D Designer : Maliq Hairston
As Art Director at Front Office Sports, we designed the promotional creative for the company's Tom Brady coverage, spanning two fronts: the launch of Brady's Autograph digital-collectible drop, and his feature on the Front Office Sports podcast.
Working with the FOS team, we created the main social visuals for the Autograph drop — the primary art that carried the launch in-feed.
The design problem: the product category had no visual playbook yet. There was no established way to make a brand-new digital collectible feel tangible and worth showing up for. The art had to make something abstract read as an event, and hold up at thumbnail scale in a crowded feed — built social-native, not a print layout forced onto a phone.
The team designed the flyers promoting Brady's feature on Front Office Sports, the announcement creative that packaged a marquee guest into clean, on-brand, shareable art built to travel across social.
A craft piece from the 2021 NFT boom: a high-profile name, a tight timeline, and no established conventions to lean on. Presented for the launch design and the social-first art direction, not the trend it rode in on.
Working with the FOS team, we created the main social visuals for the Autograph drop — the primary art that carried the launch in-feed.
The design problem: the product category had no visual playbook yet. There was no established way to make a brand-new digital collectible feel tangible and worth showing up for. The art had to make something abstract read as an event, and hold up at thumbnail scale in a crowded feed — built social-native, not a print layout forced onto a phone.
The team designed the flyers promoting Brady's feature on Front Office Sports, the announcement creative that packaged a marquee guest into clean, on-brand, shareable art built to travel across social.
A craft piece from the 2021 NFT boom: a high-profile name, a tight timeline, and no established conventions to lean on. Presented for the launch design and the social-first art direction, not the trend it rode in on.
